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Our Story

Built for people who don’t like normal gyms.

Not because we’re exclusive. Because we built this place deliberately — to operate the way good professional services operate. Calm, structured, individually programmed, and run by coaches who’ll push when you need it and pull back when you’re running on 4 hours sleep. Some members need motivation. None of them need a cheerleader. Most studios haven’t worked that out. We have.

Alwyn coaching a member at State of Fitness South Yarra
The State of Fitness studio floor in South Yarra
How It Started

Most people who find us have already tried two or three other gyms. They’ve had stretches where training stuck, and longer stretches where it didn’t. They’re busy — running businesses, managing teams, raising families, often all three — and the thing that keeps falling off the list is the one thing they know will matter most in twenty years.

What they’re looking for isn’t more motivation. It’s a place that’s actually worth the time — coaches who know what they’re doing, an environment that respects their intelligence, and programs built around them rather than around a marketing cycle. That’s what we built. It’s not for everyone, and it doesn’t need to be.

It started in 2020 — a dissolved business partnership, equity pulled from a townhouse, a first child on the way, and then Melbourne locked down. For eight months, sessions ran in empty parks and over Zoom. The clients who kept showing up when they had every reason not to shaped this place more than any business plan did.

We opened a 6×6 metre space in South Yarra. It was small. It was enough. Growth came through referrals, not advertising. It stayed small on purpose. It still is.

The Team

One standard, whoever you train with.

Five coaches, every one with a university degree in exercise science. We each bring different experience, but we all coach from the same model. This is what you can expect from any of us.

We also train the next generation of coaches, hosting Deakin University sports science placement students for 40 weeks of the year. One of our current coaches came through that program and never left.

The five State of Fitness coaches together at the South Yarra studio

How we coach

  • Technique before load

    Nobody tests your maxes or loads you up with complicated work in your first month. Good movement earns the weight.

  • We adjust on the day

    We ask how you slept and how you’re feeling before we start. Running on four hours’ sleep? We pull the load back. Stiff, sore, or a movement just isn’t there today? We swap it. Either way you still get a good session and you keep moving.

  • We work with your physio or osteo

    If you’re coming back from an injury, we train you within their plan and keep them in the loop, including our partners at South Yarra Osteopathy.

  • Your program isn’t one coach’s memory

    Programs are written in four-week blocks. The whole coaching team reviews how members are tracking every Tuesday, a traffic-light system flags a niggle, a missed week or a stall before it becomes a problem, and our full-time admin team keeps the small things handled.

  • Life moves. Your sessions can too.

    If you can’t make it in, we’ll always do our best to reschedule and find you another session. Our coaches are employees, not contractors, and we run more than a hundred sessions a week, so there’s usually a way. Your program moves with you, because consistency is what gets results.

Meet the coaches

See our coaches in action

Coaching at State of Fitness

Training with Our Coaches

Come and meet the team.

Book a free 15-minute call. No pressure, no sales pitch. Just a conversation about what you need and how we can help.

Book a 15-Minute Call