Privacy Policy

1. Introduction

State of Fitness (ABN pending) operates the website stateoffitness.com.au and the State of Fitness member platform at progress.stateoffitness.com.au. We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information We Collect

We may collect the following types of personal information:

• Name, email address, phone number
• Health and fitness information provided during consultations and assessments
• Body composition data collected via Evolt 360 scanning
• Training history, program data, and progress records
• Payment and billing information (processed via third-party providers)
• Website usage data (pages visited, time on site, device information)
• Communications you send us via email, SMS, or contact forms

3. How We Collect Information

We collect information:

• Directly from you when you complete forms on our website or in studio
• Through our member app and CRM platform
• Via cookies and analytics tools when you visit our website
• From third-party platforms you connect to your account (e.g. MyFitnessPal)

4. How We Use Your Information

We use your personal information to:

• Deliver and improve our personal training and coaching services
• Communicate with you about your program, schedule, and progress
• Process payments and manage your membership
• Send you relevant resources, guides, and updates (you may unsubscribe at any time)
• Comply with legal obligations
• Improve our website and services

5. Third Parties We Share Data With

We use the following third-party services which may process your personal information:

All third-party providers are required to handle your data in accordance with applicable privacy laws.

5a. Sensitive Information

Sensitive information is defined under the Privacy Act 1988 (Cth) to include health information, racial or ethnic origin, political opinions, religious beliefs, criminal record, and other categories of personal information that require a higher level of protection.

We collect sensitive information — primarily health and fitness data — only where it is necessary to deliver our coaching and personal training services. This includes information you provide during initial consultations, body composition assessments, and ongoing program reviews.

We will only use or disclose your sensitive information:

• For the primary purpose for which it was collected (delivering your training program)
• For a secondary purpose directly related to the primary purpose
• With your consent
• Where required or authorised by law

We will not use your health or fitness information for marketing purposes without your explicit consent.

5b. AI Assistant — Maverick

Our website includes an AI-powered chat assistant named Maverick. If you choose to interact with Maverick, your conversation may be processed by Anthropic PBC, the third-party provider that powers the AI technology.

Conversations with Maverick are used solely to respond to your enquiries in real time. We do not use Maverick conversations to identify you personally or for marketing purposes.

Please do not share sensitive personal information (such as health details, payment information, or identification documents) via the Maverick chat. For sensitive enquiries, contact us directly at info@stateoffitness.com.au or call 0488 869 732.

Anthropic’s privacy policy is available at anthropic.com/privacy.

6. Cookies

Our website uses cookies to:

• Analyse website traffic and usage (Google Analytics)
• Remember your preferences
• Improve site performance

You can disable cookies in your browser settings. Note that some features of the site may not function correctly without cookies.

7. Data Storage and Security

Your personal information is stored securely on servers located in Australia and the United States. We take reasonable steps to protect your information from unauthorised access, misuse, or disclosure. However, no internet transmission is completely secure.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Opt out of direct marketing communications at any time

To exercise these rights, contact us at info@stateoffitness.com.au.

9. Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Member training and health records are retained for a minimum of 7 years in accordance with Australian health records legislation.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, contact:

• State of Fitness
• Level 2, 349 Chapel Street, South Yarra VIC 3141
• Email: info@stateoffitness.com.au
• Phone: 0488 869 732

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.